Planned and strategized production management and studio operations for a team of Creative Directors, Art Directors, Graphic Designers, Illustrators, Animators, and Production Designers. Managed up to 50 projects at a time; including paid and social media, interactive, style guides, character art, photography, story animatics, brand guidelines, and multimedia resource kits. Expertise in collaboration and negotiation with cross-functional teams: Marketing, Business Development, Sponsorships, Digital Media, International and Domestic Production, Licensing, and Social Impact.
Collaborated with Louis Mitchell, Mary Beth Nelson and the U.S. Social Impact team on art development for We're Amazing, 1, 2, 3! storybook. Digital storybook featured as part of Sesame Street and Autism: See Amazing in All Children content nominated for a Daytime Emmy Award, under the category of Outstanding Interactive Media - Original Daytime Program or Series.
Hand selected by Jim Henson himself, our seasoned Muppet photographer John E. Barrett shot Zari in 2016. She is featured in Baghch-E-Sismim segments (the local Afghan co-production of Sesame Street) that focus on curriculum topics like girls’ empowerment, national identity, physical health, and social and emotional wellbeing.
A large part of my work is managing projects with limited resources. This project had a very small budget which we had to be super resourceful with since the storybook's content was being determined by the photography and not the copy. The extremely talented Alicia Coleman designed this gorgeous book to teach children locally about handwashing globally.
First complete art collaboration between Creative Services' Sarah Rebar and Digital Content produces an award winning App in the Family & Kids category.
This booth was designed to generate buzz at MIPCOM 2014 and introduce the first Sesame Street spin-off The Furchester Hotel. Worked closely with Series Producer Dionne Nosek to produce photography, character art and style guides.
My first and still my proudest project was collaborating with the U.S. Social Impact team as print producer on Sesame Street Little Children Big Challenges: Incarceration multimedia resource kits; which included DVD, caregiver guide, children’s storybook and kit packaging. Through this work I learned that the number of children with an incarcerated parent has increased nearly 80% in the past 20 years. And that nearly 2.7 million children have a parent in state or federal prison, yet few resources exist to support young children and families coping with this life-changing circumstance. I was astounded by these statistics and felt truly fortunate to be part of a special team of people doing their small part to be part of the solution and making a difference.
Co-Creator and Producer with Vanessa Germosen on docu-style music video series featuring songs by The Pop Ups. Content hones in on the innate curiosity kids have about what it means to be different and the same. First in the series: Food We Love.
Ensured scheduling, production and delivery of all advertising collateral and visual displays; including seasonal mailers, quarterly showrooms, in-store signage, packaging and invitations. Managed custom graphics and props distributions for 55 domestic and international stores monthly window installations. Balanced marketing budget upward towards $3 million and tracked monthly expenditures in alignment with brand campaigns and creative vision. Purchased retouching, print and visual props production. Obtained competitive pricing, negotiated vendor rates and forecasted spending. Reviewed color with art directors during pre-press and attended press checks for final approval.
Print production for custom graphics and installation supervision for seasonal showrooms.
Production mangament and install supervision.
Custom graphics and props production management.
Press check.
Learned all there is to learn about ribbon in NYC's Garment District sourcing these "20th Anniversary" ribbons. Tissue paper and Gold Foil Letterpress Notecards and Napkins were lovely.
Press check.
Print Producer.
Effectively tracked and routed high volume of Marketing, Public Relations and Ecommerce photography assets; working integrally with creative for approvals against daily insertion deadlines. Coordinated asset delivery to domestic publications and international markets for magazine, out-of -home, newsprint and digital; corresponding with Tiffany Japan, Singapore, China, UK and Europe. Partnered closely with Print Production Manger and Art Directors to mark-up color and retouching for all newsprint and international out-of-home advertising. Released photography assets to retouching vendors, issued POs, and archived final files.
As Project Associate within the Educational Publishing Department at Thirteen WNET, I supported the Director, Editor, and Associate Editor publish educational materials and viewer guides for PBS documentary series: NATURE, David Grubin Productions, Cyberchase, Religion & Ethics NewsWeekly. Managed nationwide distribution among PBS affiliates and educational outreach providers. Performed extensive photography and creative arts-related curriculum research. Secured all copyrights, credit lines, and photography purchases. Contracted writers, advisors, and photographers; negotiated rates adhering to budget. Wrote promotional blurbs, material content, and evaluation reports for series funders. Supervised and trained volunteer staff during promotional mailings.
